Film making is the way I realize the stories I make up in my mind
The following is a showreel that shows a collection of tv commercials, and short films, I have had the pleasure of writing, directing, filming and editing.
Portfolio
Kukulu emerged as a pioneering mobile game from Ethiopia, marking a significant milestone in the gaming industry. Its distinction was underscored by the accolade of "The Best Entertainment Solution Africa 2018." I had the privilege of contributing to this groundbreaking project as a Creative Director, responsible for crafting captivating cut scene animations, designing levels, and creating game assets. Engaging with the user base provided invaluable insights into player preferences and behaviors, making the experience both exhilarating and enlightening.
As a creative individual, my tenure at G Media presented a significant opportunity to engage in a multitude of projects while assuming various roles. From client acquisition to service delivery, I gained comprehensive knowledge of business operations. G Media remains a fertile ground for nurturing creative talent, fostering an environment where individuals can fully explore and expand their capabilities.
Inspired by a unique Ethiopian tradition where during the Christian holiday of Epiphany, individuals express romantic interest by throwing lemons at each other, my co-founders and I embarked on creating the Lomii app. "Lomii," meaning "lemon" in Amharic, encapsulates this cultural custom. The app boasts ingenious features such as random chat, facilitating diverse modes of matchmaking. Moreover, Lomii distinguishes itself through its engaging social media presence, serving as a humorous dating meme page that not only adds value but also effectively advertises the product across various local languages.
​
Download the app on Google play here.
Branding
As a graphic designer, my career has been marked by the successful branding of over 20 clients, both on the international stage and within local markets. I have meticulously crafted brand names, logos, identities, and executed captivating social media campaigns that resonate with target audiences. My expertise lies in understanding the essence of each client's vision and translating it into compelling visual narratives that leave a lasting impression. Through strategic design choices and creative innovation, I've helped businesses establish strong brand identities that stand out in competitive landscapes, driving engagement and fostering brand loyalty.